Color Psychology:
Does it Work?
Does psychology actually work? Tell me, what do you feel emotionally when you look at my website? I chose those colors to tell people I am sophisticated and trustworthy. Now, not everyone will see your color scheme the same way you do. That is something you have to account for. I would recommend asking friends/family for advice and to ask their opinion.
Here are couple websites on color psychology to look at:
Attracting People to Your Site
This is a big one that I would say new business owners get discouraged over. One thing you have to do is add things to the website. Like these articles do for me. For example, let's say you have a website selling wooden furniture. Adding different sale items bumps you up in Google's list of hits (after you get your SEO set up). You can also have a page for any upcoming items people might want to know about.
I would also recommend advertising it. Post an ad in your local newspaper. Tell your friends. If you have a LinkedIn account, post on there about your website.
Do I want cookies?
Attracting Customers
While this might sound like the dumbest question ever (who doesn't want cookies), I am discussing website cookies. What is a cookie? According to Kaspersky (linked below) they are how the internet identifies your computer on a network. While cookies improve your browsing experience, they also bog down your computer. So when you are constructing your website, give people the option to say "no" to cookies.
Kaspersky: https://www.kaspersky.com/resource-center/definitions/cookies
Attracting customers as a new business owner can be...extremely difficult. My advice is to expect near every customer to drop off the face of the earth when you ask them for information. Now, as you build trust with people, you will gain some customers. But how do you get your first customer?
Below are a couple of ideas:
1. Have good customer service.
People don't want to be around you if you're grumpy all the time -- that's a given. The challenge comes when how you behave may be fine with one customer, but someone else takes offense at it. It can be tricky (especially on the spot) to tailor your attitude to everybody. My advice is to develop how you will treat your customers (like developing the core values for your business) before you interact with people. I also recommend running your core values by friends/family and get their opinion.
2. Make your business user friendly
If you do have a website, make it easy to navigate. Customers don't like complicated, especially if they are on a time-crunch.